Content & Social

Consistent content and social media strategy that builds real audience and keeps your business showing up every day.

Social media is not optional anymore. It's where your customers are spending their time, discovering businesses, and deciding who they trust before they ever make a call or walk through a door. If you're not showing up consistently, someone else is.

But showing up is only part of it. Posting without a strategy is just noise. The businesses that actually win on social have a clear voice, a consistent presence, and content that means something to the people they're trying to reach.

At Novum Creative, we build content strategies and manage social media for small businesses that want real results, more visibility, more engagement, and more customers who actually know who you are before they need you.

What’s Included

✔ Content Strategy:

Posting without a plan is just noise. We build a strategy around your goals and audience so every post has a purpose behind it.

✔ Platform Management:

Facebook, Instagram, TikTok, LinkedIn, wherever your customers are. We manage it consistently so you can stay focused on running your business.

✔ Branded Graphics and Visuals:

Every post looks like your brand. Consistent colors, fonts, and style so your feed builds recognition instead of looking scattered.

✔ Short-Form Video Content:

Short-form reels, TikToks, and platform-ready clips built for feeds, not film festivals. Content that stops the scroll and keeps people watching.

✔ Caption Copywriting:

The visual gets the click. The caption gets the customer. We write copy that sounds like you and drives real action.

✔ Hashtag and SEO Strategy:

The right tags and search terms put your content in front of people who aren't following you yet. We research what works and apply it consistently.

✔ Content Calendar:

A structured monthly plan so every week is mapped out and posting never falls through the cracks.

✔ Performance Reporting:

Honest, readable reports that show what's working, what's not, and exactly where we go next.

What Each Piece Means for You

Most businesses post when they remember to and hope something sticks. That's not a strategy, that's a guess. We build a content plan around your specific business, your audience, and the outcomes you actually want - more visibility, more trust, more people reaching out. Every post connects back to a real goal.

Content Strategy Development:

You shouldn't have to spend your evenings figuring out what to post on Instagram while you're trying to run a business. We handle your platforms consistently, scheduling, posting, responding, and keeping everything active, so your presence never goes dark and you never have to think about it.

Platform Management:

Inconsistent visuals are one of the fastest ways to undermine trust on social media. When your posts look different every week people can't build a mental image of your brand. We design every piece of content to your brand standards so your feed looks intentional, professional, and unmistakably yours.

Branded Graphics and Visuals:

Short-form video is the highest performing content type on every major platform right now and it's not close. We create reels, TikToks, and platform-ready clips specifically built for social feeds - not overproduced, not underwhelming, just content that stops people mid-scroll and keeps them watching long enough to care.

Social Video Content:

The visual gets someone to stop. The caption is what makes them do something. We write copy in your voice, not agency speak, not generic filler, that connects with your audience and gives them a clear, natural reason to follow, click, or reach out.

Caption Copywriting:

Your existing followers already know you. Hashtags and search terms are how people who don't know you yet find you. We research what's actually working in your industry, apply the right tags consistently, and build your content around the search terms your ideal customers are already using.

Hashtag and SEO Strategy:

Consistency is one of the most underrated competitive advantages a small business can have. Most businesses post in bursts and then go quiet for weeks. A structured monthly content calendar means your audience always knows you're still there, still active, and still worth paying attention to.

Content Calendar:

Data without context is just numbers. We send clear, readable reports that tell you what's actually working, what needs to change, and what we're doing about it. No confusing dashboards, no vanity metrics - just honest information and a clear plan for what comes next.

Performance Reporting:

Your site is open 24/7. Make it count.

Let's Collaborate

Stories We’ve Helped Shape

Hot Shot Pressure Washing

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New Horizons Healthcare

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Melrose Athletic Club

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Mike's Locksmith

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Platinum Towing & Recovery

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The Grateful Builder

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Transforming Life with Heidi

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Odds & Ends Jewelry Boutique

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Novum Packages

Affordable web design, branding, and marketing packages built for small businesses in Roanoke and beyond. Every Novum package is built around where you are right now - with flexible monthly payments and services that grow with you. Pick your starting point. We handle the rest.

Every package is tailored to your goals.

Your Digital Foundation - Built to Be Found
Starting at $3500
You built something worth showing off. Presence gives Roanoke small businesses and growing brands the foundation they need to show up online with confidence - a professional website that works, looks the part, and gets found. Clean. Focused. Done right.
Includes:
- 5-page optimized website
- Mobile-responsive optimization
- On-page SEO setup
- Google Business Profile URL alignment
- Strategic homepage layout and CTAs
- Launch-ready design and visuals
Revisions:
- Website: up to 3 rounds of revisions
Break it up - $700 down, then $438/mo. for 8 months. Pay in full and skip the finance charge.
*These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Your Complete Web Presence - Built to Convert
Starting at $6000
Your website is your digital front door. Every visitor who lands on it is deciding whether to call you or keep scrolling. Digital Front Door gives Roanoke small businesses a conversion-focused, fully optimized web presence that aligns your website, your Google presence, and your social profiles into one cohesive first impression that works around the clock.
Includes:
- 8-page optimized website
- Full on-page SEO optimization
- Google Business Profile optimization
- Social profile sync and copy alignment
- Conversion-focused layout and CTAs
- Homepage narrative and messaging structure
- Mobile-responsive optimization
- Brand consistency across all digital platforms
Revisions:
- Website: up to 3 rounds of revisions
Monthly design support (optional retainer)
Break it up - $1200 down, then $750/mo. for 8 months. Pay in full and skip the finance charge.
*These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Your Complete Digital Presence - Built to Dominate
Starting at $7500
Most businesses have a website. Few have a complete digital presence that works together across every platform, every search, and every channel. Full Digital Footprint is the most complete build Novum offers - your website, your SEO foundation, your social profiles, your analytics, all set up, optimized, and built to grow from day one.
Includes:
Everything in Digital Front Door
Technical SEO audit and fixes
Off-page SEO foundation and strategy
Full social media profile setup across all platforms with platform-native copy
Google Analytics 4 setup and configuration
Google Search Console setup and sitemap submission
Schema markup implementation
Analytics reporting setup
Priority communication throughout the project
Revisions:
- Website: up to 3 rounds of revisions
- Website updates: reasonable ongoing refinements
Break it up - $1500 down, then $938/mo. for 8 months. Pay in full and skip the finance charge.
*These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Your Business Runs. We Handle the Rest.
Starting at $675/mo.
Three tiers. One trusted partner. No account managers. No layers. Just Jason.
We don't build and disappear. The Novum Partnership is a monthly collaboration built for small businesses in Roanoke and beyond that need a creative and marketing partner in their corner every single month - not just at launch. You run your business. We handle the brand, the content, the updates, and the strategy. Every step of the way.
Web Presence Partner: 675/mo.
For businesses that need their website and Google presence actively managed and growing.
- Website updates and maintenance
- Continued keyword research and ongoing on-page SEO implementation
- Google Business Profile management and weekly GBP posting
- Google Analytics 4 monthly reporting summary
- Google Search Console monitoring and issue flagging
- Priority access to Jason
Social Presence Partner: $750/mo.
For established businesses that need someone owning their social presence every month.
- 4 platform-optimized posts per month, written natively for each platform
- 4 on-brand graphics per month
- 4 Google Business Profile posts per month
- Locally relevant hashtags on every post
- All content written in your voice, specific to your business and your market
- Comment and DM monitoring with responses within 24 business hours
- Monthly performance recap with strategic adjustments
- One content strategy check-in per month
Full Partner: $1300/mo.
Everything in both tiers above, combined into one monthly engagement.
- Everything in Web Presence Partner
- Everything in Social Presence Partner
- One combined monthly strategy check-in
- Priority turnaround on all requests
- Discounted a la carte rates
- Long-term brand and digital stewardship
Bulk Investment Options:
Annual investment: save 20% - pay once, stay covered all year.
Semi-annual investment: save 10% - six months, locked in.
*Partnership tiers are guides - every engagement is tailored to your business. Need something more custom? Let's talk.

Start Your Journey

Built Different. Built Together.

Create

Every project starts with your story. We build brands, websites, and content that feel true to who you are, designed with intention, built to connect, and made to last from the first impression forward.
Collaborate

Most agencies disappear after the kickoff call. We don't. We work alongside you through every decision, every revision, and every question, so nothing gets built without your voice in it.
Captivate

When your brand is clear and your presence is consistent, people notice. We help you show up with bold visuals, sharp messaging, and a digital presence that earns trust and turns attention into action.

What We Do

Branding

More than a logo. We build the voice, standards, and system that keeps your brand true to who you are, everywhere it shows up.

Let's Brand
Website Design

Your digital front door. Built to feel like you, say what you do, and turn visitors into real conversations.

Let's Build
Content & Social

Social media is the new handshake. We give you the strategy, scripts, and ideas to show up consistently and actually connect.

Let's Connect
Local & Digital Marketing

Your customers live online and in the community. We put your brand in front of them in both places, strategically.

Let's Market
Video & Photography

People trust what they can see. We capture the visuals that make your brand feel real and worth choosing.

Let's Shoot