Local & Digital Marketing

Smart marketing for small businesses, built to drive local visibility and reach customers wherever they are.

When someone in your area needs what you offer, the businesses that show up first win. It's that simple. If your name isn't appearing in local search results, on Google Maps, or in front of the right audience online, that customer is already calling someone else.

Local marketing is not just about running ads. It's about building a presence that works across every channel - search, social, email, and community, so your business stays visible to the right people at the right time, whether they're actively looking or just becoming aware that you exist.

At Novum Creative, we build local and digital marketing strategies for small businesses that want to grow their visibility, generate more leads, and stop leaving money on the table because the right people simply couldn't find them.

What’s Included

✔ Local SEO:

We optimize your online presence so your business shows up when people in your area search for what you offer. Google finds you first.

✔ Google Business Management:

Your GBP is often the first thing a local customer sees. We keep it optimized, active, and working hard for your business.

✔ Paid Ad Management:

Google and Meta ads built around your budget and your goals. No wasted spend, no set it and forget it campaigns.

✔ Email Marketing:

Targeted campaigns that keep your audience engaged, drive repeat business, and turn one-time customers into loyal ones.

✔ Campaign Strategy:

Every marketing effort connected to a clear goal and a measurable outcome. No random tactics, no guesswork.

✔ Competitor Analysis:

We look at what your competition is doing, where they're winning, and where the gaps are so we can position you to take advantage.

✔ Analytics and Reporting:

Clear reports that show exactly where your traffic is coming from, what's converting, and where the next opportunity is.

✔ Marketing Consulting:

Not sure where to start or what's worth investing in? We help you cut through the noise and make smart decisions with your marketing budget.

What Each Piece Means for You

Most small businesses assume that just having a website means people can find them. It doesn't. Local SEO is the work that tells Google exactly who you are, where you are, and who you serve, so when someone nearby searches for what you offer, your business is one of the first names they see. It's the foundation that makes everything else work harder.

Local SEO:

Google Business Profile Management:

Your Google Business Profile is often the very first impression a local customer gets of your business, before they ever visit your website. A neglected or incomplete profile costs you calls, clicks, and customers every single day. We keep yours optimized, updated, and active so it's always working in your favor.

A poorly managed ad campaign is just an expensive way to get ignored. We build Google and Meta ad campaigns around your actual goals and your actual budget, targeting the right people, with the right message, at the right time. Every dollar is tracked and every campaign is adjusted based on what the data is telling us.

Paid Ad Management:

The people who already know you are your most valuable audience. Email marketing keeps you in front of them consistently, new offers, useful content, reminders that you're still there and still the right choice. We build campaigns that feel personal, not like mass blasts, and that drive real action from the people most likely to buy.

Email Marketing:

Running individual tactics without a strategy is like building a house without a blueprint. We connect every marketing effort to a clear goal and a measurable outcome so nothing is done in isolation. Every campaign has a purpose, a timeline, and a way to know whether it worked.

Campaign Strategy and Planning:

You can't win a game you're not watching. We look at what your competitors are doing online, where they're showing up, what they're saying, and where the gaps are, so we can position your business to take advantage of what they're missing and stay ahead of what they're doing right.

Competitor Analysis:

Data is only useful if you can understand it. We send clear, straightforward reports that show where your traffic is coming from, what's converting into real leads, and where the next opportunity is hiding. No dashboards that require a degree to read, just honest information and a clear direction forward.

Analytics and Reporting:

Sometimes you just need someone to help you think through the noise. We work with small business owners who aren't sure where to start, what's worth spending money on, or why their current marketing isn't working. We give you a straight answer and a clear plan, no upselling, no jargon, just honest strategic direction.

Marketing Consulting:

Your site is open 24/7. Make it count.

Let's Collaborate

Stories We’ve Helped Shape

Hot Shot Pressure Washing

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New Horizons Healthcare

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Melrose Athletic Club

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Mike's Locksmith

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Platinum Towing & Recovery

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The Grateful Builder

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Transforming Life with Heidi

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Odds & Ends Jewelry Boutique

View Their Story

Novum Packages

Affordable web design, branding, and marketing packages built for small businesses in Roanoke and beyond. Every Novum package is built around where you are right now - with flexible monthly payments and services that grow with you. Pick your starting point. We handle the rest.

Every package is tailored to your goals.

Your Digital Foundation - Built to Be Found
Starting at $3500
You built something worth showing off. Presence gives Roanoke small businesses and growing brands the foundation they need to show up online with confidence - a professional website that works, looks the part, and gets found. Clean. Focused. Done right.
Includes:
- 5-page optimized website
- Mobile-responsive optimization
- On-page SEO setup
- Google Business Profile URL alignment
- Strategic homepage layout and CTAs
- Launch-ready design and visuals
Revisions:
- Website: up to 3 rounds of revisions
Break it up - $700 down, then $438/mo. for 8 months. Pay in full and skip the finance charge.
*These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Your Complete Web Presence - Built to Convert
Starting at $6000
Your website is your digital front door. Every visitor who lands on it is deciding whether to call you or keep scrolling. Digital Front Door gives Roanoke small businesses a conversion-focused, fully optimized web presence that aligns your website, your Google presence, and your social profiles into one cohesive first impression that works around the clock.
Includes:
- 8-page optimized website
- Full on-page SEO optimization
- Google Business Profile optimization
- Social profile sync and copy alignment
- Conversion-focused layout and CTAs
- Homepage narrative and messaging structure
- Mobile-responsive optimization
- Brand consistency across all digital platforms
Revisions:
- Website: up to 3 rounds of revisions
Monthly design support (optional retainer)
Break it up - $1200 down, then $750/mo. for 8 months. Pay in full and skip the finance charge.
*These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Your Complete Digital Presence - Built to Dominate
Starting at $7500
Most businesses have a website. Few have a complete digital presence that works together across every platform, every search, and every channel. Full Digital Footprint is the most complete build Novum offers - your website, your SEO foundation, your social profiles, your analytics, all set up, optimized, and built to grow from day one.
Includes:
Everything in Digital Front Door
Technical SEO audit and fixes
Off-page SEO foundation and strategy
Full social media profile setup across all platforms with platform-native copy
Google Analytics 4 setup and configuration
Google Search Console setup and sitemap submission
Schema markup implementation
Analytics reporting setup
Priority communication throughout the project
Revisions:
- Website: up to 3 rounds of revisions
- Website updates: reasonable ongoing refinements
Break it up - $1500 down, then $938/mo. for 8 months. Pay in full and skip the finance charge.
*These packages are guides - every Novum project is tailored to your goals. Building an online store? Retail and e-commerce sites are custom scoped. Contact us for pricing.
Your Business Runs. We Handle the Rest.
Starting at $675/mo.
Three tiers. One trusted partner. No account managers. No layers. Just Jason.
We don't build and disappear. The Novum Partnership is a monthly collaboration built for small businesses in Roanoke and beyond that need a creative and marketing partner in their corner every single month - not just at launch. You run your business. We handle the brand, the content, the updates, and the strategy. Every step of the way.
Web Presence Partner: 675/mo.
For businesses that need their website and Google presence actively managed and growing.
- Website updates and maintenance
- Continued keyword research and ongoing on-page SEO implementation
- Google Business Profile management and weekly GBP posting
- Google Analytics 4 monthly reporting summary
- Google Search Console monitoring and issue flagging
- Priority access to Jason
Social Presence Partner: $750/mo.
For established businesses that need someone owning their social presence every month.
- 4 platform-optimized posts per month, written natively for each platform
- 4 on-brand graphics per month
- 4 Google Business Profile posts per month
- Locally relevant hashtags on every post
- All content written in your voice, specific to your business and your market
- Comment and DM monitoring with responses within 24 business hours
- Monthly performance recap with strategic adjustments
- One content strategy check-in per month
Full Partner: $1300/mo.
Everything in both tiers above, combined into one monthly engagement.
- Everything in Web Presence Partner
- Everything in Social Presence Partner
- One combined monthly strategy check-in
- Priority turnaround on all requests
- Discounted a la carte rates
- Long-term brand and digital stewardship
Bulk Investment Options:
Annual investment: save 20% - pay once, stay covered all year.
Semi-annual investment: save 10% - six months, locked in.
*Partnership tiers are guides - every engagement is tailored to your business. Need something more custom? Let's talk.

Start Your Journey

Built Different. Built Together.

Create

Every project starts with your story. We build brands, websites, and content that feel true to who you are, designed with intention, built to connect, and made to last from the first impression forward.
Collaborate

Most agencies disappear after the kickoff call. We don't. We work alongside you through every decision, every revision, and every question, so nothing gets built without your voice in it.
Captivate

When your brand is clear and your presence is consistent, people notice. We help you show up with bold visuals, sharp messaging, and a digital presence that earns trust and turns attention into action.

What We Do

Branding

More than a logo. We build the voice, standards, and system that keeps your brand true to who you are, everywhere it shows up.

Let's Brand
Website Design

Your digital front door. Built to feel like you, say what you do, and turn visitors into real conversations.

Let's Build
Content & Social

Social media is the new handshake. We give you the strategy, scripts, and ideas to show up consistently and actually connect.

Let's Connect
Local & Digital Marketing

Your customers live online and in the community. We put your brand in front of them in both places, strategically.

Let's Market
Video & Photography

People trust what they can see. We capture the visuals that make your brand feel real and worth choosing.

Let's Shoot