A brand people remember.
Brand strategy, logo design, and identity systems for Roanoke Valley small businesses. Built to last, built around you.
Three disciplines, one brand.
Three disciplines, one brand. Your strategy, your identity, and your guidelines, built together so your business looks like the business you have become. Tap a row for the thinking behind each.
A logo is not a brand. Strategy is the thinking underneath: who you serve, why you matter, what you say, and how you say it.
We define your positioning, your voice, and your message before a single pixel is drawn, so your logo, your website, and your marketing all pull in the same direction. Good strategy is also what makes marketing work.
See the strategy deep dive →Your logo has to work everywhere: a storefront sign, a phone screen, a social avatar, a favicon. We design complete identity systems, not just logos.
Primary logo in full color, white, and black. An alternate lockup, a submark, and a favicon. Up to 3 concepts with structured revision rounds, delivered in AI, SVG, PDF, PNG, and JPG.
See the identity deep dive →An identity without rules falls apart the first time someone else touches it. Guidelines keep everyone on brand long after we hand it over.
Every package delivers two complete systems: an Adobe Illustrator master brand board built for print and vendors, and a Brand Kit built for your day-to-day. Colors with HEX, RGB, and CMYK values, typography hierarchy, supporting graphics, and the templates your team actually uses.
See the guidelines deep dive →Brands built to last.
Real brands across the valley. Every one started with a conversation. Tap any row to see the project.
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Mike's LocksmithSocial Media
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Melrose Athletic ClubSocial Media
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New Horizons HealthcareVideo Production
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Transforming Life with HeidiWeb Design
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Platinum Towing & RecoveryBrand Identity
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The Grateful BuilderBrand Identity
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Odds & Ends JewelryBrand Identity
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Irina Hallacher RealtyWeb Design
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Pick your starting point.
Every package is tailored to your goals. Every engagement includes direct access to Jason.
Brand Foundation
The complete identity, ready for everything.
- Primary logo in 3 color versions: full color, white, and black
- One alternate lockup, submark, and favicon
- Color palette with HEX, RGB, and CMYK values
- Typography hierarchy, title through quote and accent
- Adobe Illustrator 11x17 master brand board
- Brand Kit setup: logos, colors, and fonts assigned
- File delivery: AI, SVG, PDF, PNG, JPG, all versions
- Icon or supporting graphic element
- Extended Brand Kit with social templates (3 post formats)
- Extended file delivery with full source files
- Up to 3 logo concepts, up to 4 revision rounds
Branding packages can be combined with any web design package. Ask about bundled pricing.
Chat With JasonBrand Spark
The essential identity, done right.
- Primary logo in 3 color versions
- One alternate lockup, submark, and favicon
- Color palette and typography hierarchy
- AI master brand board and Brand Kit setup
- File delivery: AI, SVG, PDF, PNG, JPG
- Up to 2 concepts, up to 3 revision rounds
Full Brand Identity
The whole brand, top to bottom.
- Brand voice and messaging framework
- Extended visual system: patterns, textures, graphics
- Extended Brand Kit: 6 post formats, presentation template, letterhead
- USB delivery of all brand assets
- Up to 3 concepts, up to 5 revision rounds
Audit, Logo & Add-Ons
Already have a brand? Let's make it stronger.
- Full Brand Audit $1,500: logo, color, type, voice, and digital presence review with prioritized recommendations
- Logo Refresh $750 / Standalone Logo $950 / Logo Suite $1,200
- Add-ons: palette $300, typography $300, supporting graphic $400, Brand Kit setup $350
- Audit fee credited in full toward Full Brand Identity within 30 days
Every package is tailored to your goals. Need something outside what you see here? Just ask. We will make it work.
A logo is not a brand.
Your brand is the sum of every impression your business makes, and most of those impressions happen before you ever get to talk. Strategy decides what those impressions add up to: who you serve, why you are different, and why any of it matters to them.
We define your positioning, your voice, and your message first, and we get your sign-off before a single concept is drawn. That order is the whole difference between a logo you like and a brand that sells. It is also what makes your marketing work, because every campaign draws from the same well.
Look like the business you have already become.
People decide how they feel about your business before they read a word. Your identity is doing that work on every storefront, truck, shirt, and screen, so it has to be right everywhere, not just in the website header.
We design marks built to last: simple enough to recognize at a glance, flexible enough to work at any size. Primary logo in full color, white, and black, an alternate lockup, a submark, and a favicon, delivered in every format you and your vendors will ever need.
Consistency is what makes a brand recognizable.
An identity without rules falls apart the first time someone else touches it. Guidelines keep everyone on brand: the colors with exact HEX, RGB, and CMYK values, the typography hierarchy, the supporting graphics, and the rules for using all of it.
Every package delivers two complete systems: an Adobe Illustrator master brand board built for print and vendors, and a Brand Kit built for your day-to-day. No generic templates. No shortcuts. A brand built to represent who you are and grow with your business.
Create. Collaborate. Captivate.
Create
We find the clearest version of your story, then shape an identity and experience that could only belong to you.
Collaborate
You stay part of the process. Decisions happen together, with direct access and plain-language guidance all the way through.
Captivate
The work earns attention, makes the value obvious, and gives the right people a reason to take the next step.
How It Works
No templates. No guesswork. Just a professional web design process built around your business and your customers.
Discovery
Everything starts with your business, not our sketchbooks. We learn who you serve, what makes you different, and everywhere the brand has to work.
Strategy & Plan
Positioning, voice, and message first. We define the strategy and get your sign-off before a single concept is drawn.
Create & Produce
We design the concepts and refine them together through structured revision rounds, then build the full system: board, kit, and files.
Publish & Grow
You receive every file in every format, plus the rules to keep it consistent. When you are ready for the website, we bundle.
Branding questions, answered honestly.
Our brand packages run $1,800 to $4,500 depending on scope: Brand Spark at $1,800, Brand Foundation at $2,500, and Full Brand Identity at $4,500. A full brand audit is $1,500, a logo refresh is $750, and standalone logo work starts at $950. Every package is scoped to your goals, and branding bundles with any web design package.
A logo is a mark. A brand is the whole system: the strategy behind it, the identity built on it, and the rules that keep it consistent everywhere it shows up. We build the system, not just the mark, because the system is what makes a business recognizable and trusted.
If you are starting from scratch or your current look is holding you back, a package is the honest answer. If you already have something with good bones, a refresh or an audit is often enough. Tell us about the business and we will tell you straight which one you need.
Two complete systems. An Adobe Illustrator master brand board (11 by 17) built for print and vendors, and a Brand Kit with your logos, colors, and fonts assigned for day-to-day use. Files delivered in AI, SVG, PDF, PNG, and JPG, in full color, white, and black versions. No generic templates, no shortcuts.
It depends on the package scope and how many revision rounds we use. Before we start, we will give you an honest schedule with milestones, and you review and approve at every step. If you have a hard deadline like a launch or a busy season, tell us up front and we will plan around it.
Yes. A Full Brand Audit ($1,500) assesses your logo, files, color system, typography, brand voice, and digital presence, with prioritized written recommendations. The audit fee is credited in full toward Full Brand Identity if you book within 30 days. For smaller fixes, there is the Logo Refresh ($750) and the Logo Suite ($1,200).
That is the point. Your brand is built to carry your website, your content, and your marketing. Brand voice and messaging come standard in Full Brand Identity, the Brand Kit keeps every channel consistent, and branding packages bundle with any web design package.
Let’s build a brand worth remembering.
Tell us about the business. We’ll tell you straight what your brand needs, what it doesn’t, and what it should cost.